The Story Road Business Association (SRBA) is a nonprofit organization that serves as the collective voice for businesses along the Story Road corridor. We bring together business owners, community partners, and public agencies to address shared priorities, advocate for local businesses, and implement initiatives that strengthen the district. Through collaboration and community-driven leadership, SRBA is committed to fostering a thriving commercial corridor that is safe, welcoming, and positioned for long-term success.

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SRBA proudly serves one of the most culturally significant business corridors in San José. Located in the heart of one of the largest Vietnamese communities outside of Vietnam, the Story Road corridor is home to a diverse mix of local-owned restaurants, specialty retailers, professional services, and local businesses.